As a shooter one of the best tools that you have in your arsenal is the basketball shot fake. Since you have already established yourself as a shooter the defense will go for the shot fake and the better you are able to sell it, the more defenders will go for it. Shot faking is one of the basketball fundamentals that too many players don't spend enough time working on.
By getting the defender off of their feet you can drive for a shot for yourself or find an open teammate on the drive. Also if the defender is worried about the shot fake than they may close out short leaving you open for a shot. This video will teach you how to do a shot fake and to learn how to really sell your move, as well as what to do after you shot fake someone.