The weighted rope pull exercise is great for developing strong hands, shoulders, and back. The reason it is good for basketball though, is because it helps to build that dynamic strength and explosiveness that every player should have. Whether it is rebounding the basketball, being strong with the ball, etc. this exercise will translate into different basketball specific movements similar to these.
During the course of a game there are going to be numerous times where two players have the chance to get a loose ball, and a big part of that is being able to get your hands on the ball, and then being strong enough to take the ball away from the other player. By adding this basketball exercise to your weight room time, it will give you or your team a better advantage to coming up with those ever important 50/50 basketballs.